The new “Coors Lite Iced T” is billed as a “Coors Light with a refreshing taste of iced tea”. Apparently, Coors sales have suffered more than a little from the rising popularity of wine and spirits.
So I guess they decided to try to make Coors Light a little more sophisticated by mixing it with a less “blue collar” beverage like tea. Sort of like adding a lime to beer, which is what Anheuser-Busch did with its Tequiza.
Personally, I’ve never been a fan of mixing other beverages or flavors with beer. My only exception is for some flavored beers from Belgium, but I have to pay a lot more than what I’d pay for a Coors Light. Anheuser-Busch junked Tequiza because of poor sales. Hopefuly, Coors Lite Ice T will have better results.
As for the packaging, the Coors Lite Iced T aluminum bottle is a winner! Beautiful silver background with burnished gold accents, especially just below the twist-off cap.
So even if it fares no better than Tequiza, it will probably be a sought-after aluminum bottle collectible.
Sorry – it’s only available in Canada. 😦