In a previous post, I wrote about Lovoka, a new entrant to the premium liqueur category in South Africa, that launched in a beautifully designed silver aluminum bottle.
As I wrote in another post, aluminum bottles have been shown to be quite effective in revitalizing sales for mature brands.
Apparently, the use of aluminum bottles has indeed helped sales of Lovoka, which was launched in late 2010. It has been quite successful, with “sales growing exponentially month on month”, according to Gourmet SA.
Lovoka is packaged in a 750ml aluminum bottle and won ”Product of the Year” for both 2011 and 2012.
Sadly, I don’t think they are available in the USA.