Budweiser Aluminum Bottle for Olympics

Bud Aluminum Bottle Olympics

Bud Aluminum Bottle Olympics

Brewing giant Budweiser has released a limited edition of aluminum bottles for the London Olympics.

I believe you won’t find these bottles in the USA, which makes it the latest addition to the growing list of cool aluminum bottles that you can’t find in this country.

In fact, chances are many of these bottles will be bought by collectors and will never appear in a bar or store shelf stateside.

These aluminum bottles are relatively well-designed.  At first blush, you wouldn’t think it was a beer bottle, with its patriotic red, white and blue theme.  But I’ve reconciled myself to the notion that these aluminum bottles are as much artwork as they are utilitarian objects.  So they don’t really have to immediately communicate that they have beer inside.

I think a good percentage of people will simply buy these aluminum bottles for their collectible value.  It’s interesting to read the caveats of one ebay seller of these bottles.  “The value of the item is in the collectible container, not its contents. The container has not been opened and any incidental contents are not intended for consumption. The item is not available at any retail outlet, and the container has a value that substantially exceeds the current retail price of the alcohol in the container.”

So the aluminum bottle is worth a lot more than the beer inside 🙂

Legends Aluminum Beer Bottle

Legends Aluminum Bottle

Legends Aluminum Bottle

I’ve never heard of Legends Beer.

But then again there are a lot of artisanal and craft beers that I’ve never heard of.   As I’ve posted in the past, the beer market is fairly mature and innovative packaging, such as aluminum bottles,  is one of the marketing levers used to keep product sales going.

This relatively unknown brand is using aluminum bottles for its premium lager.  A gutsy move, in my opinion.  Most secondary brands would probably opt for cheaper glass bottles or even cans.

Legend has focused on strategic partnerships with various sports “legends,” such as boxer Larry Holmes and hockey player Gordie Howe.

Legend beer was made by an amateur homebrewer.  The lager comes in a 16 oz aluminum bottle.

I will definitely monitor this beer’s progress.  I just wish I could get it here on the east coast.

Aluminum Root Beer Bottle

Oskar Aluminum Bottle

Oskar Aluminum Bottle

I’ve been waiting for quite a while now for some of the smaller soda brands to start using aluminum bottles

Coke and Pepsi have pretty much hogged the stage when it comes to aluminum bottles.  Interestingly enough, they’ve come up with 2-3 aluminum bottle designs every year.  The latest – and my current favorite – are the aluminum bottles launched by Coca-Cola for the London Olympics (see my post here).

So it was nice to see Oskar Blues Brewery launch its root beer in an aluminum bottle.

The 16-oz. bottle has a root beer color.  The caps, which are of course resealable and recyclable, are in a natural aluminum color.  It’s a pretty conservative choice of colors, but at least they remind one of root beer.

Dr. Pepper won’t be too far behind . . .