It seems Coca-Cola is really pulling out all the stops with its new aluminum bottle designs.
These are visually stunning designs and show off the superior decorating possibilities using aluminum bottles. You just can’t execute these designs using glass. No wonder artists are using these aluminum bottles as canvases!
Coca Cola Aluminum Bottles
Coca Cola Aluminum Cans
Here’s an interesting design for their aluminum can. Notice the classic Coca-Cola bottle outline in the last can 🙂
Coca Cola Olympic Aluminium Bottles
Most people in the USA would probably have missed this bit of news about Coca-Cola’s new aluminium bottles.
First – because the news articles used the British spelling – aluminium. And second, because the USA does not seem to be a priority when it comes to news about new aluminum bottles launched in Europe.
This new series of aluminum bottles was created for the UK Olympics and consists of eight aluminum bottles of different designs.
The new bottles were designed for Coca-Cola and Coke Zero and feature the classic colors of Coca Cola mixed with the colors of the Union Jack.
It’s hard to tell but it seems Coca- Cola has developed special packaging featuring all eight bottles.
They are definitely collectors’ items.
Hopefully, I get to see them here in the USA, if only on ebay.
Gaultier Aluminum Bottle
I’m not exactly sure when this Diet Coke aluminum bottle designed by Jean Paul Gaultier was launched.
But I must admit this is the prettiest aluminum bottle I’ve seen ever. The aluminum bottle collection is themed, “Night & Day” and has the familiar Gaultier female form which is in fact how the original Coca Cola was shaped. Older folks will sometimes say that a woman has “a Coca Cola figure” as a compliment.
I only wish that Gaultier would use aluminum bottles to package his perfumes. After all, it is well known that aluminum bottles can better protect the precious essential essences in perfumes from the effects of sunlight and oxidation. And of course, give the price of these perfumes, it makes sense to make sure that they last, and aluminum bottles will do a far better job than glass bottles.
The Gaultier bottle is also an excellent example of the decorating possibilities of aluminum bottles. If you take a look at the bottle, you’ll notice that the bottle’s sides are actually quite straight and not curvy like the original Coke bottle. I may be wrong ; perhaps this aluminum bottle is actually narrower in the middle (BTW – you can double click on the image to see an enlarged image of the aluminum bottle).
By drawing a curvy woman’s corset, and with masterful use of line and color, the Gaultier aluminum bottles look almost as sexy and curvy as the Gaultier perfume bottles.
In a previous post, I wrote that it would be advisable to keep your expensive perfumes in the fridge to keep them from losing the essences too quickly. If Gaultier packaged his perfumes in aluminum bottles, then you can store both your Diet Coke and Gaultier perfumes in the fridge 🙂
Coors is releasing a new aluminum bottle for the summer – the Coors Light Silver Bullet – with an all silver design.
They have an interesting promotion to hype their new 1-pint aluminum bottle. They hired a couple of artists to make 3-D street paintings of the new bottle.
The optical illusion occurs when passers-by pose by the paintings. Check out the video below and wait until the end. It’s amazing. Strangely enough, after all the painstaking work, the artists get rid of the entire painting, just like Tibetan monks would destroy a mandala 🙂
Carling Aluminum Bottle
Free beer? In an aluminum bottle? Delivered to you?
That’s exactly what the folks at Carling are offering for the Big Jubilee Lunch on June 3 in England. I guess June 3 was when Queen Elizabeth was crowned.
As the official beer for the Jubilee, Carling says you can go on the Carling website and claim a free aluminum bottle of Carling for “every adult attendee in your Jubilee party. Then they will deliver the beer to your address.
Sounds almost too good to be true.
There will only be 300,000 aluminum bottles of Carling made available for this generous promotion. No doubt, there are some restrictions and some legal terms and conditions.
But, all in all, it sounds like a “jolly good deal”!
I’ll admit that I really like the recent aluminum bottle designs of Coca-Cola. I’ve blogged in the past about their designer aluminum bottles by Karl Lagerfeld and other designers.
Here’s another beautifully designed aluminum bottle launched by Coca-Cola South Pacific as a commemorative token of the London 2012 Olympic Games.
The decoration of this aluminum bottle is especially bold and creative. Half of the the aluminum bottle shows Olympic Games graphics such as the Olympic rings, while the other half shows a combination of the colors of classic Coca-Cola, Coke Zero and Diet Coke.
It’s a limited editiom of 250 mL aluminum bottles, and will be available only from June 8 through August.
Sorry – they won’t be available in the USA.
They surely will become collectors’ items.
Lovoka Aluminum Bottlealuminum bottle.
In a previous post, I wrote about Lovoka, a new entrant to the premium liqueur category in South Africa, that launched in a beautifully designed silver aluminum bottle.
As I wrote in another post, aluminum bottles have been shown to be quite effective in revitalizing sales for mature brands.
Apparently, the use of aluminum bottles has indeed helped sales of Lovoka, which was launched in late 2010. It has been quite successful, with “sales growing exponentially month on month”, according to Gourmet SA.
Lovoka is packaged in a 750ml aluminum bottle and won ”Product of the Year” for both 2011 and 2012.
Sadly, I don’t think they are available in the USA.
Pepsi has launched a new 33 cl aluminum bottle with a lemon-flavored cola.
Aluminum Bottle Pepsi Twist
I love this bottle.
I’ve said a few times that I’ve never quite understood why beverage companies use blue to decorate their aluminum bottles.
But the Pepsi Twist aluminum bottle has bright yellow text which contrasts very nicely with the blue background. More importantly, the long neck reminds one of traditional glass beer bottles or even demi-bottles for wine.
This aluminum bottle is resealable. This is one feature I really appreciate.
It’s nice to able to twist-off the bottle top, take a sip, and then reseal the bottle to keep it fresh and cool for as long as possible.
My only complaint – it’s only available in Italy 😦
Chaka Aluminum Bottle
So we have yet another aluminum bottle for the fast growing craft beer segment.
Chaka beer is the result of a collaboration between Colorado-based Oskar Blues Brewery and Indiana-based Sun King Brewery .
It is supposedly the first craft beer to be packaged in the Alumi-Tek® re-sealable pint bottle . As expected, it will be available in limited quantities only.
Chaka is an 8 % A.B.V. Belgian-style ale that uses hickory syrup from Indiana and grain from Colorado.
I’m sure the beer is good. But I just wish they did a better job in the decoration of the aluminum bottle. Blood red, blue and orange? Those are not colors that remind me of beer. The cap looks like it is dripping blood 😦 . I don’t think they’ll win any aluminum bottle design awards.
Heineken has done it again. They’ve launched an aluminum beer bottle that glows in the dark.
Heineken Aluminum Bottle
They call it their STR bottle and it has UV-sensitive ink applied to the aluminum bottle which becomes visible when exposed to black light.
This is another wonderful example of packaging innovation using aluminum.
Heineken Aluminum Bottles
As I wrote in my previous post, aluminum bottles are being used to improve sales of mature product lines. There’s clearly a “cool factor” here that makes these new aluminum bottles hot sellers.
Take a look at how the bottle looks in black light vs. normal light.
The red star on the aluminum bottle to the left shows up as a luminous blue star in black light.
My only complaint – I never see these neat new aluminum bottles in the USA 😦