Heineken has done it again. They’ve launched an aluminum beer bottle that glows in the dark.
They call it their STR bottle and it has UV-sensitive ink applied to the aluminum bottle which becomes visible when exposed to black light.
This is another wonderful example of packaging innovation using aluminum.
As I wrote in my previous post, aluminum bottles are being used to improve sales of mature product lines. There’s clearly a “cool factor” here that makes these new aluminum bottles hot sellers.
Take a look at how the bottle looks in black light vs. normal light.
The red star on the aluminum bottle to the left shows up as a luminous blue star in black light.
My only complaint – I never see these neat new aluminum bottles in the USA 😦