Aluminum Beer Bottle – Glows in the Dark

Heineken has done it again.  They’ve launched an aluminum beer bottle that glows in the dark.

Heineken Aluminum Bottle

Heineken Aluminum Bottle

They call it their STR bottle and it has UV-sensitive ink applied to the aluminum bottle which becomes visible when exposed to black light.

This is another wonderful example of packaging innovation using aluminum.

Heineken Aluminum Bottles

Heineken Aluminum Bottles

As I wrote in my previous post, aluminum bottles are being used to improve sales of mature product lines.  There’s clearly a “cool factor” here that makes these new aluminum bottles hot sellers.

Take a look at how the bottle looks in black light vs. normal light.

The red star on the aluminum bottle to the left shows up as a luminous blue star in black light.

My only complaint – I never see these neat new aluminum bottles in the USA 😦

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