Here’s an intriguing video that shows how relatively mature products have found a way to squeeze a little more sales growth using innovative packaging such as aluminum bottles.
Rosemarie Downey, who is the packaging research manager at Euromonitor International, talks about how the use of aluminum bottles has been instrumental in driving what she calls “value sales”. My guess is that by value sales she means higher priced products. As we know, many of these new products packaged in aluminum bottles are premium-priced. Indeed, some of the aluminum bottles, with their beautiful and artistic designs, are actually bought solely for the collectible value. In some cases, the price of a beautifully designed aluminum bottle is several multiples of the price of the very same product in more traditional packaging.
I think more and more companies are beginning to realize the potential of aluminum bottles.