Yet another aluminum beer bottle is being launched.
This time it’s from the Dominican Republic and it will be launched in Santo Domingo, the country’s capital.
It’s aimed at the 18-25 year old demographic, which tends to be more environmentally-conscious and trend-setting. The aluminum bottle itself is impact-extruded and very light. As many consumers are now learning, these aluminum bottles cool faster than glass, are unbreakable and 100% recyclable, and allow for stunning graphics that cannot be achieved on conventional glass bottles.
As I’ve noted in several posts now, the lightness of these bottles make them ideal for outdoor events. And what could be better than lying on the beach in Punta Cana, with a cold light beer in a cool lightweight aluminum bottle?