The momentum behind reusable, eco-friendly beverage containers is clearly growing. University of of Texas students recently protested the school’s launching of its own branded bottled water, called H2Orange. Green activists at the university are seeing red when it comes H2Orange.
Students are suggesting that the university use aluminum bottles instead of plastic. The youth/student segment is a huge market for bottled water companies. No doubt, plastic-bottled water sales will take a hit – sooner than later.